1. Demand Planning
Build and maintain SKU-level demand forecasts across all channels — DTC, wholesale, Amazon, and international.
Maintain and improve demand planning models using historical data and forward-looking inputs
Translate campaigns, launches, and channel plans into realistic demand expectations
Validate and sense-check inputs from Commercial, Marketing, and Wholesale teams, highlighting assumptions and risks
Support scenario planning (base / upside / downside) where needed
Continuously update forecasts based on actual performance
Output: A clear, structured view of expected demand by SKU, channel, and timeframe.
2. Inventory Planning & Purchase Order Recommendations
Own the inventory planning process and support purchase order decision-making.
Maintain stock cover targets, safety stock levels, and reorder points by SKU
Build recommended PO quantities and timings based on demand, lead times, and constraints
Present clear recommendations (buy / hold / reduce) with supporting rationale and risks
Highlight potential stockouts, excess stock, and cash exposure early
Balance availability vs. working capital within defined guardrails
Output: Clear, structured recommendations on what we should buy and why.
3. Supply Chain Coordination
Ensure plans translate into effective execution.
Track supplier timelines, production schedules, and inbound deliveries
Maintain accurate data on lead times, MOQs, and constraints
Coordinate with suppliers, freight partners, and 3PLs to ensure smooth product flow
4. Inventory Health & Reporting
Provide visibility on stock position and risk across the portfolio.
Track stock cover, sell-through, and ageing inventory
Report regularly on inventory position and key risks
Highlight required actions clearly and early, before problems compound
5. Cross-Functional Collaboration
Work closely with the Commercial Lead on revenue plans and channel performance; Marketing and Growth on campaigns and demand drivers; and Finance on cash, margin, and inventory exposure. You are responsible for bringing structure and clarity to planning, not just executing requests.