Head of Brand Marketing

This is a pivotal leadership role at a defining moment for MARCHON.

As Head of Brand Marketing, you will own how MARCHON shows up in the world—building a brand that is unmistakable, aspirational, and grounded in performance credibility. You will be responsible for shaping and scaling our brand across training, supplements, apparel, and physical spaces.

From breakthrough campaigns to elite partnerships and athlete storytelling, you will set the standard for how MARCHON earns attention and trust. You will lead a growing team and work closely with the CMO and senior leadership to ensure the brand becomes a true driver of commercial growth.

Brand Strategy & Campaigns

• Partner with CMO and Creative Director to lead MARCHON’s brand strategy across all verticals.

• Own the brand calendar, ensuring consistent, high-impact storytelling throughout the year. Define when and where MARCHON shows up to inspire our Everyday Athlete target consumer.

• Plan and execute integrated campaigns that cut through—across social, digital, events, gyms, and product launches.

• Set and maintain the visual and verbal identity of MARCHON at a premium, performance-led standard.

Partnerships & Collaborations

• Identify and secure strategic partnerships across fitness, sport, lifestyle, and culture.

• Build collaborations that elevate brand equity and unlock new audiences (e.g., co-branded drops, events, experiences).

• Lead negotiations and ongoing relationship management with key partners.

Athlete & Ambassador Marketing

• Build a best-in-class athlete and ambassador programme that reflects MARCHON’s standards.

• Identify and recruit elite and emerging talent across sport, fitness, and culture.

• Develop long-term relationships that go beyond transactions—driving authentic advocacy and storytelling.

• Oversee content and campaigns featuring athletes to maximise reach and credibility.

Team Leadership

• Lead and develop a high-performing brand marketing team.

• Set clear goals, KPIs, and expectations aligned to business objectives.

• Create a culture of ownership, pace, and high standards.

• Partner closely with Content and Social teams, Community and Growth Marketing teams to own end to end marketing.

• Build strong relationships with vertical leads and senior management to influence and support decision making in absence of the CMO. 

Brand Performance & Insight

• Define and track key brand metrics (awareness, engagement, NPS, brand affinity).

• Use data, cultural insight, and customer feedback to continuously refine strategy.

• Ensure brand activity is commercially accountable and contributes to revenue growth.

Experience

• 8–10+ years in brand marketing, with significant time in a leadership role.

• Proven experience building a premium, culturally relevant consumer brand.

• Background in fitness, sport, apparel, supplements, or lifestyle sectors strongly preferred.

• Track record of delivering high-impact campaigns, partnerships, and ambassador programmes.

Skills

• Strong strategic thinking paired with exceptional creative judgement.

• Ability to operate at both high-level vision and hands-on execution.

• Commercially minded—understands how brand drives growth.

• Excellent leadership and team-building capability.

• Confident operator with senior stakeholders, including founder/CEO level.

Attributes

• High standards, low ego, direct communicator.

• Deep passion for performance, training, and self-improvement.

• Thrives in fast-paced, build-mode environments.

• Resilient, adaptable, and accountable.

• Naturally plugged into culture, trends, and emerging talent.

What Success Looks Like

• MARCHON is recognised as a leading performance-lifestyle brand in the UK and beyond.

• Consistent delivery of standout campaigns and brand moments.

• A credible, aspirational athlete and ambassador roster.

• High-impact partnerships that expand reach and relevance.

• Strong upward movement in brand and commercial metrics.

• A high-performing team operating with clarity, speed, and ownership.

MARCHON is the UK’s premium performance-lifestyle ecosystem, one brand that helps driven people train, fuel and dress for a life without limits. World-class coaching sits at the centre, backed by certified performance nutrition and movement-ready apparel, all amplified by our beacon gyms.

Founded by ex-England rugby player and CEO Ollie Marchon, the company has grown from a single HQ club to a true omni-channel offering: the Train app, a fast-scaling supplement line, and physical hubs that bring the experience to life.

We’re still small enough that every new teammate leaves fingerprints on the product, yet the momentum is real. Our 2026 plans are ambitious to say the least, as we make a step-change in evolving our ecosystem between training, supplements and apparel.

If you care about high standards, straight talk and making a visible impact, you’ll feel at home here. Join us while there’s still room to shape the journey.